At the Reseller Forum, DNS uses Event Tagging for the first time ever
Berlin, 16 July 2008 – Under the motto “Meet.Connect.Celebrate”, DNS celebrated its 20th anniversary together with its partners in a befitting manner - with many interesting talks and live demos. Elegate’s Event Tagging was successfully used in a pilot project for registering visitor streams: and passed the practical test with flying colours.
As a distributor who looks to the future, DNS has continued to put its trust in innovation by registering event visitors and participants with Event Tagging developed by its partner, Elegate. DNS Marketing Manager Gottfried Feuerer expressed his confidence in the qualities of this cost-effective solution: “Operation is as easy and efficient as we expected. Visitors just hold their chip-cards up in front of a mobile phone with NFC capabilities and the system captures the data instantly. We have already evaluated the results for follow-up and other marketing measures and have come to valuable conclusions. We will definitely use Event Tagging again in future.”
Registration, real-time data, meaningful statistical data on visitor frequencies, or anonymous polls at lectures, congresses or local festivals – are just some of the typical applications for Event Tagging’s wide range of functions. In this way data which are useful both for general event conceptions and for the entire marketing mix can be generated. Two aspects had priority when this Elegate solution was being developed: the infrastructure had to be cost-effective as well as flexible. As opposed to other systems, the event organizer only needs mobile phones with NFC capabilities in order to read in data from the visitors’ personalized chip-cards.
Mobile phones have now become real all-rounders: recording, opening entrances, booking, buying and cancelling – they can do practically anything. Elegate, a new business sector of Carano Software Solution GmbH, provides the technical prerequisites for implementing these features, thus offering companies wishing to provide mobile value-added services for their customers with a modern infrastructure platform for Event Tagging, M-Couponing and/or M-Access.
About Elegate:
The term 'Elegate' is taken from the word 'legate', describing a Roman general’s lieutenant who was sent to one of the provinces of the empire. With its 'Elegate' brand, Carano Software Solutions offers a technical platform for innovative, mobile solutions for transferring information and controlling functions. Elegate is a division of Carano Software Solutions GmbH. Within this division, Carano has concentrated the expertise and experience of 15 years of software development, with an emphasis on mobile services.
Contact:
Elegate – a division of Carano Software Solutions GmbH
Andreas Wichmann, Division Manager
Alt-Moabit 90, 10559 Berlin - Tel.: ++49 30 399944-0
Press contact:
Elegate – a Division of Carano Software Solutions GmbH
Heléne Lindh, Marketing Manager
Alt-Moabit 90, 10559 Berlin - Tel.: ++49 30 399944-0
elegate.com